A complete redesign of the existing ‘homeowners/domestic’ website.
Utilising the Marshalls Bedrock Design System, the website was redesigned from the ground up adhering to our internal guidelines and (atomic) modular structure.
A lot of research was done with our existing user base and persona’s were crafted to offer guidance for a solution that would ultimately inspire our consumers into a purchase decision.
Marshalls Bedrock Design System is a collection of design resources, reusable components and guidelines for creating Marshalls Digital products.
Bedrock Key features & Benefits
Marshalls Bedrock design system allows us to save a lot of time when creating new interface designs.
We've hand crafted all the elements in a 'ready-to-use' way.
Simple & Clean elements
Text hierarchy & Visual scale
Modular & Responsive
Easy to use
I was tasked with creating a ‘stamp’ or marque for the Marshalls campaign against Modern Slavery.
Something robust, clear and within the brand identity was needed without it being political or culturally influenced.
Video produced in house by Alexander Archer-Todde
Custom built immersive story around the cover star of EA Sports FIFA 18, Cristiano Ronaldo
Exclusive media for Coca Cola as we shadow them all around the world with the FIFA World Cup Trophy
We created a custom wordmark for the campaign, which was subsequently then approved, picked up & used by Warner Bros. Records on the official UEFA EURO 2016 single artwork.
An immersive digital experience enabling fans to enter Music Ambassador David Guetta’s studio to record their contribution to the Official Song via a specially created web app
GET 1 MILLION FANS TO FEATURE ON THE RECORD
Fans record via a fully responsive, mobile-friendly web application produced in 11 different languages
App screens and further details available upon request
Bespoke & shareable artwork
Tailored social media creative output.
Populated by entering the competition, the final creative customised the background based on the team you were backing at UEFA EURO 2016 and placed your name on the artwork like you were featured on the single with David Guetta.
See David Guetta launch the campaign here
Sub branding for Nissan's historic lookback at some of the best goals from within the UEFA Champions League. Introducing Nissan's MYGOTW.
Initial rough concept for the set design, which is currently in production (Season 2)
Season 1 production can be seen here on Nissan Excitement FC's facebook page
As part of the UI/UX team, I was responsible for helping to form the foundation design for the Goal Live app.
Available for both Apple & Android devices, the (early material based) design helped make the app available to be featured in both app stores.
Also designed a companion app for the first generation apple watch.
A series of bespoke content featuring stars from the world of Rakuten partnerships, including FC Barcelona for Rakuten ARENA.
Rakuten Arena is the official sport and entertainment hub of Rakuten Inc.
Official team-specific items for every football club that has taken part in the UEFA Europa League over the previous two seasons.
I have also been responsible for the overall creative direction each season for the last two seasonal campaigns.
Brand Identity and Commercial design strategy/support for the in-house agency within Perform Group
Social engagement creatives for Sure's sponsored element of Goal.com's Facebook Live soccer chat show, Studs Up.
Brand Identity and promotional material for a family run, childrens soft play gym.
Brand Identity and packaging concepts for a natural mineral cosmetic company in the US
Brave Ink. is an apparel company that will eventually help my son with having custom 3D printed prosthetics.
Brand Identity and initial baseline designs for business launch.