Responsibilities
User Research
User Testing
User Journeys
Wireframing
User Interface (UI)UI
Design System
Responsible for continued UX/UI refresh and evolution of DIVA.
Working as part of a small and agile creative & development team, it is my responsibility to;
Define and design solid, user-centric experiences,
Conduct user research alongside the product team to advance the product offerings,
Track feedback from customers and look to use this to improve the customer experience continuously,
Producing low-fi and high-fi wireframes and interactive prototypes (Figma),
Produce detailed UX & UI deliverables (user journeys, flow diagrams, upkeep of the Design System and UI interaction specifications.
Some of the parts of the wider product I have worked on during my time at Deltatre are shown.
Responsibilities
User Research
Mind Maps
User Journeys
Wireframing
User Testing
User Interface (UI)
UI Design System
Responsible for continued UX/UI for a new backend portal project which forms part of the broader overhaul of the multi-part end-to-end experience, including an optimised checkout flow.
Working as part of a comprehensive product function team, it is my responsibility to;
Define and design solid, user-centric experiences,
Conduct user research alongside the product team to advance the product offerings,
Track feedback from customers and look to use this to improve the customer experience continuously,
Producing low-fi and high-fi wireframes and interactive prototypes (Invision/Sketch),
Produce detailed UX deliverables (user journeys, flow diagrams, site maps (Miro), upkeep of the Design System and UI interaction specifications,
Management of external design resource that works within the current design > development work cycle.
Responsibilities
Acting Product Owner
User Research
Empathy Maps
Mind Maps
Personas
Information Architecture
User Journeys
Wireframing
User Testing
User Interface (UI)
A/B Testing
UI Design System
After the initial launch success of the brochureware website, it soon became clear from our research and user testing, that we needed to become much more user-centric and deliver an eCommerce experience that people were demanding.
Further utilising the design system, we were quickly able to produce the basic flow (user journey mapping) that would enable users to be able to purchase products, quickly and with minimal fuss. Which is no easy task considering the complexity that comes with multiple sizes & colour configurations from Marshalls products.
A lot of time was spent with the project manager (I was acting Product Owner at this stage too) going through the UX process to update the persona’s, create user journeys, creating empathy maps and how the information architecture would be formulated.
From here, we then took a deep dive into ensuring our low-med fidelity prototypes would deliver what the users really wanted and expected.
The result was a product that not only engaged the user but proactively enhanced their experience and lead to purchases via the eCommerce store.
Launched during the national lockdown in April 2020.
Figures that amount to success can be discussed only in an offline situation in the strictest of confidence.
Responsibilities
User Research
Mind Maps
Information Architecture
User Journeys
Wireframing
User Testing
User Interface (UI)
A/B Testing
A new addition for 2021 to enhance the shopping experience due to the current situation we are/were facing, was to bring in a 3D Visualisation of the products in order for consumers to be able to see the product in lifelike quality.
Spin the product, see how the lighting has an effect on the product at different angles, see/almost feel, the textures from the incredibly detailed photographic renders.
Then, if that doesn’t feel like it’s enough, we offer an Augmented Reality experience via a dynamic QR code.
This then takes you into a new and exciting mobile experience where you can utilise the native features on your mobile device to go out into your own space and virtually lay the product on the ground and see how it will look in your garden as a patio, or if it’s a driveway product, as a driveway.
There are also added benefits for this enhanced experience that benefits us all;
No waiting
Instantly see the product in your space.
Larger area view
For better visibility of colour variation
Eco friendly
No waste.
No carbon emissions.
Responsibilities
Acting Product Owner
User Research
Empathy Maps
Mind Maps
Personas
Information Architecture
User Journeys
Wireframing
User Testing
User Interface (UI)
A/B Testing
UI Design System
A complete redesign of the existing ‘homeowners/domestic’ website.
Utilising the Marshalls Bedrock Design System, the website was redesigned from the ground up adhering to our internal guidelines and (atomic) modular structure.
A lot of research was done with our existing user base and persona’s were crafted to offer guidance for a solution that would ultimately inspire our consumers into a purchase decision.
Marshalls Bedrock Design System is a collection of design resources, reusable components and guidelines for creating Marshalls Digital products.
Bedrock Key features & Benefits
Marshalls Bedrock design system allows us to save a lot of time when creating new interface designs.
We've hand crafted all the elements in a 'ready-to-use' way.
Atomic structure
Simple & Clean elements
Text hierarchy & Visual scale
Modular & Responsive
Well organised
Easy to use
Responsibilities
User Research
Mind Maps
User Journeys
Wireframing
User Testing
User Interface (UI)
UI Design System
A/B Testing
As part of the UI/UX team, I was responsible for helping to form the foundation design for the Goal Live app.
Available for both Apple & Android devices, the (early material based) design helped make the app available to be featured in both app stores.
Also designed a companion app for the first generation apple watch.
One of the major improvements in architecture was the redesign of the match pages. We wanted to allow users to scan key information as quickly as possible. Regardless of a pre, live or post-match state.
The new design addressed this issue by introducing a dashboard for every game. The components now reorder themselves depending on the 'state' of the match.
The match dashboard introduced a ‘card' approach to presenting data. To accompany this we ensured that tapping on any card would launch a ‘paper’.
Retaining the ability to explore deeper if you want to do so. Match papers deliver further information for granular match experience.
A serious, dependable, well crafted, bold & progressive brand logo for a local building & joinery company.
A simple logo construction for another small, local firm.
The customer was adamant that the new logo should feature a flame and also have the colour blue within the new brand palette.
The new logo mark is finely crafted with the initials B & K, feels dependable and approachable.
Coupled with a nice, modern, legible sans serif font, I feel the new mark hits his core demographic without question.
The Millions for Justice campaign and charity is something I am extremely passionate about, so being asked to contribute was both a professional & personal delight.
The amount of subliminal messages involved in the final form needed to be something that has an impact, a sense of community, is bigger than one person but also individual at the same time, wasn’t something I took lightly.
I am super proud of what I have created here.
More information about the campaign can be found here
Patrick contacted me after I offered my design services to help him engage with his audience when everyone was sat at home during lockdown.
We continued to work together on the creative direction of his personal brand and ended the project after 16 weeks.
It was a pleasure to work with him and to support his project that resulted in hundreds of thousands of impressions on his channels where the artwork for each stream was seen on a weekly basis.
Sometimes, it’s nice to just give something back to the wider community to make people feel good and whole again.
Early stages of brand identity for a new startup that is due to launch in Q4 of 2020.
High-Def Beard Essentials;
Logo & Packaging
I was tasked with creating a ‘stamp’ or marque for the Marshalls campaign against Modern Slavery.
Something robust, clear and within the brand identity was needed without it being political or culturally influenced.
Video produced in house by Alexander Archer-Todde
Custom built immersive story around the cover star of EA Sports FIFA 18, Cristiano Ronaldo
http://www.goal.com/story/cristiano-ronaldos-fifa-evolution/index.html
Exclusive media for Coca Cola as we shadow them all around the world with the FIFA World Cup Trophy
Custom Wordmark
We created a custom wordmark for the campaign, which was subsequently then approved, picked up & used by Warner Bros. Records on the official UEFA EURO 2016 single artwork.
Web Application
An immersive digital experience enabling fans to enter Music Ambassador David Guetta’s studio to record their contribution to the Official Song via a specially created web app
GET 1 MILLION FANS TO FEATURE ON THE RECORD
Fans record via a fully responsive, mobile-friendly web application produced in 11 different languages
App screens and further details available upon request
Bespoke & shareable artwork
Tailored social media creative output.
Populated by entering the competition, the final creative customised the background based on the team you were backing at UEFA EURO 2016 and placed your name on the artwork like you were featured on the single with David Guetta.
See David Guetta launch the campaign here
Sub branding for Nissan's historic lookback at some of the best goals from within the UEFA Champions League. Introducing Nissan's MYGOTW.
Initial rough concept for the set design, which is currently in production (Season 2)
Season 1 production can be seen here on Nissan Excitement FC's facebook page
A series of bespoke content featuring stars from the world of Rakuten partnerships, including FC Barcelona for Rakuten ARENA.
Rakuten Arena is the official sport and entertainment hub of Rakuten Inc.
Official team-specific items for every football club that has taken part in the UEFA Europa League over the previous two seasons.
I have also been responsible for the overall creative direction each season for the last two seasonal campaigns.
Brand Identity and Commercial design strategy/support for the in-house agency within Perform Group